Funding space - How much do Americans pay for sneakers?

BWhite · 2004-10-13 15:42:39

How much of this revenue is paid out for endorsement deals?

Remember people, this is ONLY for the shoes.

BWhite · 2004-10-13 15:43:31

Extra credit for posting links and answering the endorsement contract questions.

Commodore · 2004-10-13 16:56:28

Unfortunatly, if astronauts got sneaker contracts, it would be viewed as goverment brainwashing. :bars2:

Dook · 2004-10-13 17:33:47

I wonder why NASA doesn't sell advertising? There must be some law that prevents them from doing it. Just think of what a Victoria's Secret add would look like as it blasted off from the Cape.

I really think that NASA gets enough funding. I simply disagree with how they spend some of it.

Commodore · 2004-10-13 17:56:00

I wonder why NASA doesn't sell advertising? There must be some law that prevents them from doing it. Just think of what a Victoria's Secret add would look like as it blasted off from the Cape.

Hell, can you imagine how much the people at Trojan would pay to have there icon on a rocket?

comstar03 · 2004-10-13 19:21:20

Be tasteful, !!!!!

The issue is long term funding , not short term bumps of funds, to build space over the next fifty years, we need to move 3-5 Trillion dollars ( 60-100 Billion per year ) into space exploration and colonization to make humanity in space a reality. Also to go beyond our solar system you would require the combined resources of the solar system to explore the galaxy.

We can find that funding but you need to work on global solutions not , a single country solution, ( unless you want to lose the same amount out of the american defence budget ) I don't think so, most people would say !!!!!.

I have worked out a way for private enterprise could do that funding for the next fifty years and more. All issues / problems have solutions / answers.

I think all of you think small in terms of what we are trying to achieve for humanity. You think that mars is the first target or goal but not the end, and colonization of mars will take thousands of people from all different occupations, beliefs, and ideals.

Are we ready , for the move ? are we ready for the responsibility of a space race ? are we ready to build and settle on other worlds ? Think on these questions about humanity.

John Creighton · 2004-10-13 20:05:27

Be tasteful, !!!!!

Trojan rockets 99.9% effective if used properly.
Trojan rockets helping astronauts blast off safely since 2008.
Trojan rockets proud protectors of solid tank deterioration
Trojan rockets for longer lasting space flight
Trojan rockets come fly with us
Trojan rockets pushing the limits of thrust
Trojan rockets for all size loads
Trojan rockets for an out of this world experience

BWhite · 2004-10-13 20:08:17

Be tasteful, !!!!!
The issue is long term funding , not short term bumps of funds, to build space over the next fifty years, we need to move 3-5 Trillion dollars ( 60-100 Billion per year ) into space exploration and colonization to make humanity in space a reality. Also to go beyond our solar system you would require the combined resources of the solar system to explore the galaxy.
We can find that funding but you need to work on global solutions not , a single country solution, ( unless you want to lose the same amount out of the american defence budget ) I don't think so, most people would say !!!!!.
I have worked out a way for private enterprise could do that funding for the next fifty years and more. All issues / problems have solutions / answers.
I think all of you think small in terms of what we are trying to achieve for humanity. You think that mars is the first target or goal but not the end, and colonization of mars will take thousands of people from all different occupations, beliefs, and ideals.
Are we ready , for the move ? are we ready for the responsibility of a space race ? are we ready to build and settle on other worlds ? Think on these questions about humanity.

One thing the Aldridge Commission got right was its conclusion that "space" needs to take a more central place in our culture.

As for the United States, what is more "American" than Michael Jordan selling Nike and Hanes.

comstar03 · 2004-10-13 20:19:55

Bwhite,

You don't get it, !!!!

The American Public of today will not allow spending of that volume unless it has some benefit to the country and also that it is required to preseve the United States of America.

So that is why we have a 15.1 Billion dollar budget for NASA not the 60-100 Billion Dollars required to build into space meaningful.

Commodore · 2004-10-13 20:45:18

Be tasteful, !!!!!

They have flavored ones....

BWhite · 2004-10-13 21:34:42

Bwhite,
You don't get it, !!!!
The American Public of today will not allow spending of that volume unless it has some benefit to the country and also that it is required to preseve the United States of America.
So that is why we have a 15.1 Billion dollar budget for NASA not the 60-100 Billion Dollars required to build into space meaningful.

Thats why we don't ask the government for all the money we need.

Martian Republic · 2004-10-13 23:47:31

Bwhite,
You don't get it, !!!!
The American Public of today will not allow spending of that volume unless it has some benefit to the country and also that it is required to preseve the United States of America.
So that is why we have a 15.1 Billion dollar budget for NASA not the 60-100 Billion Dollars required to build into space meaningful.
Thats why we don't ask the government for all the money we need.

You still don't get it. Only the U.S. Government can come up with the money and there no other place to get that money. What we got to do is figure out how to sell the benifits of space to the U.S. Government and the American People and there are meny benifites too to space and space colonization. One of those benifits is creating millions of new jobs to revive the U.S. Economy instead of having a colapsing economy or be in a depression.

Larry,

Cobra Commander · 2004-10-14 05:34:01

I'll go out on a limb here and posit that BWhite is not suggesting we fund the entire space/colonization program with money from sneaker sales. :;):

Stop looking for single-source solutions. Private industry won't fund it alone. Government won't fund it alone. Crazy egocentric billionaires won't fund it alone. But if we can utilize all available sources of funding the whole proposition becomes much more tenable. If a contract with Nike or a Trojan logo on the rocket brings in some much-needed funds, I have no problem with it.

Specifically addressed to Martian Republic, perhaps it's helpful to look at it this way. If the US government were to undertake the task as part of some grand FDR-inspired public works program (arguable on its own merits) it would require a massive influx of funds. You say that "Only the U.S. Government can come up with the money and there no other place to get that money." Three possibilities come to mind for how to do this, generating credit from nothing (a dangerous fiscal practice), selling arms to warring states (dangerous for other reasons), or taxation. Number three is most likely with any Administration we're ever likely to see. So whatever happens, the people pay for it.

The question is, are they forced to pay for it through taxes, or persuaded to pay for it in connection with something they would have spent their money on anyway? What better way to ensure long-term funding than to tie it to the materialism of the American consumer? :;):

clark · 2004-10-14 06:09:47

In reply to the challenge placed by Bill...

http://www.hoovers.com/nike/--ID__14254 … heet.xhtml

Nike, 2004, 12.2 billion in sales.

http://www-personal.umich.edu/~lormand/ … e101-8.htm

The above is for 1995, which lists a breakdown on the cost of a $70 pair of Nike shoes. Using the advertising costs alone, which was 4 dollars for each pair, that represents a 5.7% advertising cost on the sell value of the shoe.

Applying that percentage (I couldn't find a 2004 breakdown) to the 2004 total sales of Nike, they spend a little over 700 million on advertising. That's just Nike, and that's just shoes.

Do I get a gold star now?

clark · 2004-10-14 06:24:25

Direct your attention to page 24 of 71 for a line item on Nike endorsement costs... 2005, 355.5 million.

http://www.nike.com/nikebiz/invest/repo … 04-10k.pdf

Page 40 of 71 details total advertising costs for 2002-2004, from 1 billion (2002) to about 1.4 billion by 2004.

SpaceNut · 2004-10-14 07:16:09

Give tax credits for volunteer workers who work on space programs, put to work the unemployeed within the space industry, create other space centers where either of the above would give the greatest number of bodies to work for the space program.

BWhite · 2004-10-14 07:28:24

http://money.cnn.com/2004/08/02/news/fo … ts/]August 2004 - Nike spends $1.7 billion per year on endorsements. Per year. One company.

Add Reebok and Adidas and endorsements for for shoes and apparel exceed $2 billion dollars per year.

How much were we fighting for with that new budget proposal?

$1 billion.

= = =

Who better to grow space interest amongst the population than the people who sell Quisp v Quake or Coke v Pepsi?

clark · 2004-10-14 07:38:02

Yeah, but Nike is spending those billions to attach their name to people who get the eyeballs. How exactly does that work out given the historical antipathy demonstrated by the general public in space exploration?

Apollo died out because public interest could not perpetuate the human aspect of exploration, which was neccessary given the total lack of any other immediate value.

BWhite · 2004-10-14 07:48:10

Yeah, but Nike is spending those billions to attach their name to people who get the eyeballs. How exactly does that work out given the historical antipathy demonstrated by the general public in space exploration?
Apollo died out because public interest could not perpetuate the human aspect of exploration, which was neccessary given the total lack of any other immediate value.

Ooops. Forgot your gold star.

Sorry.

= = =

Apollo was marketed by engineers. And given away for free. Everyone knows that if stuff is given away free, its junk.

In 1978 the NBA Finals were broadcast on tape delay. Professional basketball was NOT cool.

Spike Lee and Phil Knight and Brad Falk and David Stern and Michael Jordan changed that.

= = =

Will my plan for funding space work? Hell, I dunno.

But going year and year to Congress and White House and pleading with them to just "do the right thing" surely isn't working either.

= = =

PS - The Chicago Tribune reports NASA has hired a professioanl storyteller. Some guy from Evanston IL.

They are paying him $25,000 per year.

Palomar · 2004-10-14 07:59:21

PS - The Chicago Tribune reports NASA has hired a professioanl storyteller. Some guy from Evanston IL.
They are paying him $25,000 per year.

*Can you please link to the article? Storyteller in what capacity, precisely?

--Cindy

clark · 2004-10-14 07:59:23

In 1978 the NBA Finals were broadcast on tape delay. Professional basketball was NOT cool.
Spike Lee and Phil Knight and Brad Falk and David Stern and Michael Jordan changed that.

To borrow and misappropriate your analogy then, the success of Apollo and the interest it garnered was the result of a very human and relatable competiton. The X-prize billed itself as a competiton between all these small space companies to see who could cross the finish line. Now they are trying to maintain the audience they have attracted by creating more opportunites for the competition.

Nike dosen't buy Micheal Jordan to sell shoes, Nike buys a winner to sell shoes. To have a winner, you have to have a race.

How do you sell something that has no competion? Create it? How do you spontaneously create a competition to explore space considering the capital required just to enter?

SpaceNut · 2004-10-14 08:58:53

on the sneaker question it depends on how many you have to buy at one time, how much you have for funds and the brand to price style options that will be the choice for what you will and can get.

The same holds true for rockets to space. If there are limited to your choices and the prices are to high for those that you have.

Thats where the alternative space businesses come in. Maybe they should go to congress just like Nasa does to get funding for there space projects. Outline there project goals and returns for the investment.

Grypd · 2004-10-14 09:26:17

NASA is an organisation dedicated to the advancement of science it only considers utilisation of space as an afterthought. It will only be when we can demonstrate that there is a need to go further than Earth orbit that there will ever be enough funds to do that activity.

We allways see that it is funds that are needed to push Humanity into space but we never have enough or are waiting for some discovery to give cheaper flights so that the funds we do have can be stretched. What we have forgotten is that the funds can be found that would allow us to do what is needed if we had support from goverment etc. And the only way to get goverment funds is to have the public supporting you in the first place. The problem with space advocacy groups is that they tend to preach to the converted in that the small minority of a countries population which understand and wish to push for space is too small for any politician to really have to bother about. If there was a general movement to push for space which means general public open support then it would be a different matter. At the moment though you could ask the general public what they think of space and you will probably get the answers expensive, nothing I can do, pretty pictures, dangerous etc.

And what space advocacy groups and the Mars society in particular is that there is opposition to the further advancement into space of mankind. As long as people think the money should be better spent on Earth there will be opposition. And there are groups who would really oppose any form of increased utilisation of space and these groups are pretty powerful. And there are calls to have all space programs stopped with the money put to what these groups call better uses. And unless we can prove them wrong then there will remain the state as we are hoping that something might change or until the chinese get there first.

Martian Republic · 2004-10-14 12:17:29

Specifically addressed to Martian Republic, perhaps it's helpful to look at it this way. If the US government were to undertake the task as part of some grand FDR-inspired public works program (arguable on its own merits) it would require a massive influx of funds. You say that "Only the U.S. Government can come up with the money and there no other place to get that money." Three possibilities come to mind for how to do this, generating credit from nothing (a dangerous fiscal practice), selling arms to warring states (dangerous for other reasons), or taxation. Number three is most likely with any Administration we're ever likely to see. So whatever happens, the people pay for it.
The question is, are they forced to pay for it through taxes, or persuaded to pay for it in connection with something they would have spent their money on anyway? What better way to ensure long-term funding than to tie it to the materialism of the American consumer? :;):

I would remind you that it was those FDR government works projects that salvaged the U.S. Economy and eventually turned the U.S. Economy into a productive economy too. It was those work projects that built those dams most of those power station that are currently be used today of which modern American society could not exist. It was that government activity by the U.S. Federal Government that was based on these grand projects that generated the business activities in the private sector and there need to hire people to do work and to be able to full fill there contracts to build those things. That the money to finance those projects did not come from either the American people or from the financial sector or bankes nor could the U.S. Government have been able to get it from those sources anyway even if they had tried to get it from them, because they didn't have the money for those projects. Tax base had collapsed and over half the U.S. Population was unemployed, private money was unavailable and going through a private bank like the Federal Reserve wouldn't have worked either. So the U.S. Government generated credit through the Treasury Department and ran it out on a thirty to forty year Treasury Note of 0% to 2% interest and even defered it in some cases. Don't forget that it was this process that rebuilt America that had gone into a depression and brought us out of that depression an industrial power second to none in the world.

If the United States goes back to those policies of FDR, Abraham Lincoln, JFK and give the Treasury Department the power to generate credit agian with range of several hundreds of billions of dollars of credit per year at 0% to 2% interest. You would see the U.S. Economy take off again in what ever venture that the U.S. Government choose to engage in. It wouldn't make any difference if it were super trains and/or subway system or nuclear fission power plants and/or developement of fusion power plants or build a city on the Moon in twenty to thirty year time frame, it would happen. Because, when the U.S. Government come out with hundreds of billions of dollars worth contracts, private enterprise will start jumping through hoops to get one or more of those contracts so they can salvage there business. Private enterprise will go after those contracts the good old fashioned American way and then off to the races as to which corporation get which contract.

What I'm saying is, the U.S. Government does not have to wait for business activity to create a space economy, but can choose to create the space economy by U.S. Government policies or by having a government stated National Goal like Kennedy had for going to the Moon. The U.S. Government does not have to follow economic trends, but can actually create the economic trends if they choose to. Example, the U.S. Government built canals and rail roads to develop the United States, then they built roads to continue that process, then dams and power station. Local government built water and sewer system, city air ports and the list goes on.

Larry,

Cobra Commander · 2004-10-14 12:44:39

...Don't forget that it was this process that rebuilt America that had gone into a depression and brought us out of that depression an industrial power second to none in the world.

In conjunction with World War II and its aftermath, making the US the major industrial power on Earth because everyone else was in ruins. That's the balance to FDR's schemes, which on their own would not have ended the Depression. Nothing is free, eventually everything has to be paid for, even if indirectly.

I'm not arguing that government can't use some financial shenanigans, merely that that's what they are. Government generated credit isn't creating something for nothing, it isn't just free money to do good things. Mars colonisation will cost billions upon billions of dollars, there's no way around that. It has to come from somewhere.

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#1 2004-10-13 15:42:39

Re: Funding space - How much do Americans pay for sneakers?

#2 2004-10-13 15:43:31

Re: Funding space - How much do Americans pay for sneakers?

#3 2004-10-13 16:56:28

Re: Funding space - How much do Americans pay for sneakers?

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Re: Funding space - How much do Americans pay for sneakers?

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#25 2004-10-14 12:44:39

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